What is scientific advertising?
. Scientc advertising means properly planned advertising based on serious deliberation overall factors that have a bearing upon its success. It avoids pure ‘emotional methods.’
Acc9rding to C. W. Sandage, scientific advertising involves:
(i) The development of a clear recognition of the problem to be solved;
(ii) The recognition of the alternatives to the solution of the problem
(iii) The collection of all data that could help in selecting an alternative; and
(iv) The weighing of these data and the application of human judgement to them in the final selection of a course of action.
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